Take your SEO strategies to the next level. Our whitepapers, reports, and guides are designed to take you on deep-dives to help you understand the search landscape as a whole and tackle SEO and marketing challenges with in-depth research by your side.

This page is your home base for SEO research. From case studies, whitepapers, guides, and reports, you’ll find content here that’s suited for learners of intermediate/advanced levels, but beginners are more than welcome to dive in and flex their SEO muscles, too.

Reset Filters

How Chesapeake Regional Healthcare Increased Patient Bookings With Moz Local

Moz Local enabled +171% in local listing accuracy and +567% in page views.

When inaccurate listing data led to poor visibility in local search and lost business for their physician offices, Chesapeake Regional Health turned to Moz Local to bring their listing up to date at scale.

How Distilled Uses STAT to Streamline Reports for Better Client Retention

Like many agencies, Distilled struggled to find a reporting process that communicated their value and increased client trust. With STAT, they automated their reporting which allowed them to spend less time on mundane reporting tasks and more time delivering the kinds of comprehensive insights clients love.

Moz Local Closes the Marketing Loop for Wpromote client, PAPYRUS

Moz Local boosted listing engagement by 74% and drove 90,000 more in-store shoppers annually.

4PS Trusts STAT to Keep Their Agency Nimble

4Ps Marketing wasn’t just looking for mountains of fresh SERP data — they wanted a great data partner to back them up.

Pinterest Relies on STAT to Fuel Big SEO Experiments

STAT’s massive-scale SERP tracking and unlimited API help Pinterest explore new SEO strategies and rise to the top.

iProspect Turns to STAT to Win New Business

Daily SERP data allows big digital agencies like iProspect to quickly scale, pivot, and stay ahead of the competition.

SEO Whitepaper: How Distance and Intent Shape a Local Pack

Since every SERP is now a local SERP, every business must pay attention to localized search results. We dug into the local pack to understand how Google handles different kinds of local intent.

The Practical Guide to Franchise Marketing

A comprehensive guide with tips and strategic ideas to help both franchisors and franchisees grow through cooperative marketing.

Franchise Social Media Strategy

Leveraging the Combined Power of your Franchise in Social Media — Discover some of the models franchisers are using, and how they make them work.

Cooperative Marketing for Franchisors and Franchisees

Leveraging the Combined Power of your Franchise in Social Media — Discover some of the models franchisers are using, and how they make them work.

On-Demand Webinar - Featured Snippets Essentials: What to Know & How to Target

Over the course of this webinar, Britney Muller discusses our latest featured snippets research and provides takeaways on how you can compete for integral featured snippets in your space.

How Moz and DashThis Helped LeadLogic Prove the Value of SEO

LeadLogic was challenged with growing organic visibility from the ground up. After working with Moz research tools like Link Explorer and Keyword Explorer, the outcome was impressive: Increased links, rankings, and traffic resulting in new leads.

The Agency's Guide to Hiring and Onboarding New SEO Managers

A manual for hiring, training, and retaining talented SEOs — with these tips, onboarding has never been this easy.

High-Impact SEO Reporting for Agencies

Learn how to choose the right KPIs and demystify your SEO metrics for clients.

All Skill Levels

The State of Local SEO: Industry Report 2019

Real insights from real local marketers to power your 2019 plans.

Local SEO Holiday Checklist

Of the 77% of Americans who will shop in-store this holiday season, 4 out of 5 will turn to search first for business information before they head out to stores.

The holidays hold big opportunities for local business, but if you aren’t optimizing your local SEO to drive traffic to your storefront and website, you could be missing out on the 80% of searchers who are looking for the goods and services you offer!

How Moz Helped TopSpot Increase Organic Traffic by 29% Within 90 Days of Switching Domains

When switching domains, TopSpot was prepared for a 7–10% loss in traffic. But with the power of Moz Pro link building tools, they were able to increase organic traffic +29% within 90 days of switching domains.

How Moz Pro Helped Coalmarch Boost Local Organic Traffic by 15% in only 4 months

Learn how how Moz helped Coalmarch boost local organic traffic for their clients by 15% in only 4 months.

Virtru Takes Keyword Research to the Next Level with Keyword Explorer

Virtru Takes Keyword Research to the Next Level with Keyword Explorer

Moz Local Helps Dental Industry Marketers Benchmark Local Listing Improvements

Efficient data distribution led this GPM client to a 38% increase in listing accuracy across 15 online directories

How Moz Helped Wristband Resources Increase Organic Traffic by 25%

Organic traffic has increased 7x and revenue is 4x higher since using Moz Pro.

How a Global E-Commerce Retailer Grew Organic Traffic by 146% With Moz

Read how Moz keyword and link metrics helped this team identify the best SEO opportunities to take their brand to the next level.

GPO Delivers Major Increases in Clicks-to-Calls and Impressions with Moz Local

Digital marketing leader, GPO, was looking for a tool to help them monitor listings for a national retailer with 3000+ locations. They partnered with Moz Local to eliminate duplicates and distribute accurate business information across the web, leading to a 26% increase in click-to-calls and a 68% increase in overall Google listing impressions in just 5 months.

Investis Digital transforms an Auto Dealer’s Online Presence with Moz Local

Investis Digital turned to Moz Local to scale data distribution and optimize desktop and mobile listings for a well-known used car retailer with more than 175+ locations nationwide. After just 4 months, Moz Local helped drive a 74% increase in local listing direction requests and 41,000 more click-to-call requests, leading to more business for the dealer than ever before.

Designory and Moz Local rebuild organic traffic after a website relaunch

In under a year, Moz Local drove increased organic traffic by 71% and delivered 24% more high-quality leads.

On-Demand Webinar - SEO Agencies: How to Add Value & Prove it to Your Clients

It’s not always easy to demonstrate the ROI of your SEO tactics — watch this webinar to learn tips on how to prove your agency’s value to even the most skeptical clients.

Webinar - A Domain Authority 2.0 Deep Dive: Strategies & Use Cases

Domain Authority has been a key metric in the SEO industry for years, but that industry has evolved — and so has DA. To better correlate with search engine algorithm updates and changes in the SERPs, we’ve refreshed and revamped the Domain Authority algorithm.

On-Demand Webinar - How to make your SEO agency invaluable through better client reporting

Do your clients understand their reports? Watch this webinar to learn tips on how to make your reports accessible and choose KPIs that resonate with clients.

Sorry there are no results

Please refine your filters